A campaign against domestic violence is stirring consciences in Denmark because of the stark images that seeks to draw attention to the mistreatment of women.
Since the slogan (Hit the bitch), one notes that the intention of the danish NGO, Born og Unge I Voldsramte families seeking to create a flow of revulsion against domestic violence with a message that produces an immediate rejection.
"Hit the bitch" is also a video game in which the user controls a male hand to hit a woman. After giving a beating to the frightened victim appears on the screen and build up a good score is a warning that says "100% idiot."
The campaign portrays this crudely brutal truth and realism. The controversy generated quickly on the Internet, since it believes it can be as reprehensible as the attack itself of which affect millions of women in their homes.